This book was a very good basic overview of the business. That is also all it was a quick look into the mechanics of the business. It was a good and inexpensive way to figure out if starting this business was something you wanted to do. There is a lot of good advice in the book and a lot of advice that goes against all of my financial convictions.
I can not recommend this book without saying his financial advice can be thrown in a lake with a rock tied around it so it can't surface. Now on that note his business planning advise is worth every penny. As you can see I had a hard time reading this book after he continued to advocate student loans and borrowing money. Lots of people run their business on credit but I don't plan to go down that road.
He does redeem himself in many cases by warning you against quitting you day job before you make this your only source of income and by helping you figure out what it means to make a profit. He does let you know that you have to make a living doing it or you have to find a way to cut the costs.
Over all if you are not expecting a lot of detail on operating a business or the actual coaching it is a great book. I am probably a little (I mean a lot) crazy when it comes to financial advice that could get some one stuck with 200,000 dollars in student loans and possibly no way to pay them back if their business fails. I am just hate owing money and I live by that principal. I don't even like to have to take a mortgage and I will be stuck in the situation where I have to say I owe, I owe so off work I go, to the job I hate but have to stay at until I die if I want to keep up with the bills.